Posted by: consulting27 | April 29, 2013

Whole World Water Launched

Arnfinn Oines

The WHOLE WORLD Water campaign was launched yesterday at Soneva Fushi’s sandbank.

What started as an idea at the 2011 SLOW LIFE Symposium at Soneva Fushi is now a reality.

Simple idea
The idea was grand, yet simple: To join the hospitality industry to follow Soneva Fushi’s lead by banning imported drinking water, bottle its own in re-usable glass bottles and sharing parts of the revenue generated to help people without either safe drinking water or basic sanitation get it.

Soneva Fushi has, together with it’s sister properties through the SLOW LIFE Foundation, in just over three years helped over 600,000 people get access to safe drinking water or basic sanitation in over 50 countries. In doing so Soneva Fushi alone has avoided approximately 400,000 plastic bottles ending up in landfill. At the same time the luxury resort has had mainly positive feedback from guests.

With this experience, the campaign was…

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